Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
The post Sensory Marketing for Intangibles appeared first on Neuromarketing.
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.
Turning a chat request into a lead generation process adds friction and annoys customers.
The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.
Roger Dooley's book Brainfluence has just been released in an Italian translation.
The post Brainfluence Now Has An Italian Translation appeared first on Neuromarketing.
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
The post Best Business Books of 2019 – Strategy+Business appeared first on Neuromarketing.
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
The post Decoy Pricing: Did United Airlines Fire Their Behavioral Economist? appeared first on Neuromarketing.
Restaurant guest experience depends on more than good food and quick service.
The post Customer experience tweaks that boost restaurant results appeared first on Neuromarketing.
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
The post Campaign Fundraising vs. Neuromarketing Debate Scores appeared first on Neuromarketing.
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
The post Economic Friction: Scoring the 2020 U.S. Presidential Candidates appeared first on Neuromarketing.
There's a new book trailer video for FRICTION! Comments are welcome!
The post FRICTION: The Movie appeared first on Neuromarketing.
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
The post Decoy Marketing appeared first on Neuromarketing.
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.
The post What can persuasion science tell you about the effect of your messages on the brain? appeared first on Neuromarketing.
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
The post The Psychology of Beer (and Wine, too) appeared first on Neuromarketing.
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!
The post Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX! appeared first on Neuromarketing.
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
The post AdAge: Neuromarketing More Than Snake Oil appeared first on Neuromarketing.
Coffee aromas can increase arousal and cognitive performance.
The post Does Starbucks Make You Smarter? appeared first on Neuromarketing.
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
The post Nonprofits: New Study Reveals Fundraising Risk appeared first on Neuromarketing.
