You’ve made a coffee date with a colleague, you sit down to chat, and then your mind goes blank! What
should you say? Take a breath. You’ve got this!
When you are meeting with people in person here are the three steps to making the networking easy peasy!
1. Ask about them. Get to know them as a person before you get to know about their business. Do they have kids? Are they from the area? This is information you can use when you follow up and can be what really builds a connection more than the standard question about what the person does or who they see in their work.
2. Find out their struggles with your ideal client. If you guys are meeting, it means you both come across the same kind of people. But Joe, the doctor, maybe struggle with getting his teens to take their meds or to talk to him about what is going on. I like to ask if there is anything they come across with their clients that they wish they could help with or need a different solution for than what they provide. This is where you can brainstorm how you might be able to be of support. Solid in person networking is about being of service to the other.
3. Follow up. Connection is more than a one time thing. If you found synchronicity, plan when you will be in touch again by phone or skype or email. Keep the relationship going. I simply put a reminder in my calendar so I don’t forget. It makes it easy.
Simple right? We are relational beings and in person networking is actually a strength of many therapists. If you want some more training on marketing in your practice. Check out the free stuff over at http://ift.tt/2ghQ3zv.
You’ve made a coffee date with a colleague, you sit down to chat, and then your mind goes blank! What
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