Charles G. Lord, Lee Ross, & Mark R. Lepper. (1979) Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence. Journal of Personality and Social Psychology, 37(11), 2098-2109. info:/
Lord CG, Lepper MR, & Preston E. (1984) Considering the opposite: a corrective strategy for social judgment. Journal of Personality and Social Psychology, 47(6), 1231-43. PMID: 6527215
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