What Visual Marketers Should Know About Gestalt Principles – And How to Apply them in Your Marketing

[Guest article by Lucia Wang] Developed by German psychologies in early 1920, Gestalt psychology as a visual perception theory proposes a way our mind navigate the chaotic world for meaningful conclusions. The word “gestalt” means “unified whole”, which perfectly captures how our perceptual system perceives, process and piece together fragmented parts into a meaningful whole. A [...]

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